Company culture is defined as the beliefs, actions, expectations, and visions that are reflected in a company’s interactions among the team and outside customers.

Company culture highlights the core values of the brand, employees, and mission statement.

The key to a company’s success lies among the employee’s dedication to the overall organization and, without strong team development, a company’s culture fails to reflect their values and mission.

Below, we’ve listed six ways to establish a company’s culture in the workplace. Feel free to use this as an outline for your organization.

Vision

When crafting a company’s vision, business leaders must be sure to be both futuristic in planning but present in action. It is great to focus on future successes and projects however be keenly alert to what the company is doing right now.

What are the company’s most important goals? Where do you see the company in a year? 5 years? How is the team functioning? Are sales and productivity meeting the targets? Is employee retention high or low?

Learn from the past. Maintain a healthy, productive work environment. Look forward to the future and, in order to keep everyone on the same page, communicate about your organization’s future.

Goals

Organize plans, quotas, and processes around a company’s goals. Without goals in mind, it is inevitable that teams will slack in productivity on tasks and lose their focus on the vision.

For example, to stimulate productivity in sales, set tangible progress markers on projects so that the team is aware of how the project is progressing or falling short.

Encourage weekly or biweekly meetings as a team to discuss where each member is in their progress towards self-imposed deadlines, as well as the overarching business goals.

Direction

Aligning the goals and vision requires direction. Once goals are clearly defined, it is crucial to delegate specific tasks to employees.

Provide constructive, effective feedback consistently as projects are completed. Allow open communication within the team and, as the leader, figure out the best method to accomplishing tasks.

Also, it is a good idea to periodically reevaluate the methodology behind delegating tasks. Ask the team members where their strengths, weaknesses, and interests are on a specific project.

Unity

Much like the trust shared between customers and a business, establishing ongoing trust within the team is critical to developing a company culture.

Some methods of fostering unity in a company are to embrace different types of leaders and followers, recognize accomplishments, and practice positive feedback within the team.

As the team and company continue to expand, aim to practice displaying unity.

Communication

Dave Ramsey, money-management expert and author of EntreLeadership, explained that “strong teams come from strong communication.”

When communication is lacking, the chances of successfully solving issues later on becomes less likely. Showing respect for both the company’s mission and the team’s input is essential to effective communication.

Within the team and overall company, encourage communication often, as it allows teams to operate efficiently.

 

We would love to talk to you about our several options to recognize your team. Call us at 866-924-2778 to talk to one of our staff members.